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The Dial a Bed story

The Dial a Bed StoryFrom humble beginnings, Dial-a-Bed opened their first store in Durban, October 1996. The essence of Dial-a-Bed was born on this day.  Dial-a-Bed began marketing efforts with a double-page advertisement in the Durban Sunday Tribune and opened with a warehouse full of stock and an incredibly disruptive customer proposition: customers could buy beds over the phone or in the store.

This differentiated us and made for a very risky move as the mattress market was very traditional at the time, but from the beginning, it was always Dial-a-Bed’s priority to offer our customers buying options and to make shopping easier. It is for this reason that Dial-a-Bed has also always offered comfort testing station in every store as well as a comfort exchange option, to create a risk-free shopping experience for our customers.

From the very beginning, Dial-a-Bed have been a business that partners’ with reputable manufacturers to offer our customers the best products to help them sleep better. We have also offered immediate delivery on our best sellers, from the very start.

Dial-a-Bed is a proudly South African retailer and has a great history of success as retailers. Our stakeholders, employees and customers concur. Dial-a-Bed is constantly innovating and expanding which is evident by our products and multiple stores nationwide

(The Home Centre store, Durban)

You’re at your best after a good night’s sleep. At Dial-a-Bed, we are all about comfort, convenience, service and value. So, if you are in the market for a new bed, Dial-a-Bed will make it easy for you to get a great night’s sleep. 


Providing You with the widest choice

We understand that buying a bed is a big investment, which is why we are proud to boast the largest stock of beds around the country. The key word here is choice, as we sell the widest range of mattress types and all the best brands that you love and trust.


Providing You with ease of Location

We have more specialist bed stores than anyone else over 65 stores and nine warehouses nationwide.


Providing You with the best advice from THE sleep experts

At Dial-a-Bed, we make it easy for you to get a great night’s sleep. Our team of knowledgeable sleep professionals are on hand to give advice and answer any questions you may have. They will assist to break down your big decision into an easy step-by-step process, so that you leave with peace-of-mind, having made the correct decision.


Providing You with excellent service & value for Money

Something that we pride ourselves on is our service and excellent value for money. We have beds to suit every back and budget. In addition to bed bases and mattresses, we have bedding accessories too, so that you only need to make one stop in your quest for a great night’s sleep.

When buying mattresses and bedding accessories, it is all about giving your body the support and comfort it needs. Once you have chosen your bed, browse through our extensive range of duvet inners, mattress protectors and pillows – we stock the largest range of pillows in South Africa, to give your neck the vital support that it needs.   



Providing you with choice of changing (we value your needs)

Order online and enjoy piece of mind with our ‘100-night’ comfort exchange’ warranty, if the bed is not absolutely right for you. This allows you to take home a bed and sleep on it for 100 days – regardless of whether you buy online or in-store – before you make your final decision.  If the bed is not perfect for you, then we will fetch it from you and you can start the selection process again.

T's & C’s apply

(this image would say 100 night and the banner would say comfort exchange)

You can read more about our online return policies here.


If you like to do lots of research before a big purchase, then spend some time on our website. It is informative and easy-to-navigate, allowing you to narrow down your choices before you test out mattresses in-store.

Part of the Tapestry Home Brands Group South Africa. 


Dial-a-Bed - 2020